At Merryfield, 5000 points are worth $5 when you're redeeming rewards. You'll always get at least 10 points per dollar spent on our participating better-for-you brands. That breaks down to 1% back in points. Brand Boosts add a multiplier here so you'll earn 2x, 3x, 4x or 5x the points for a limited time on any product from a specific brand. This will increase the percentage you get back in points to 2%, 3%, 4% 0r 5%! It's good to be rewarded for good habits!